Come to Middle Earth for PCST 2018

For my sins, I am the Chair of the Local Organising Committee for the PCST (Public Communication of Science and Technology) Conference, 2018. This is the largest and most significant international meeting of science communicators and it occurs every two years. From 3 – 6 April, it shall be held in New Zealand for the first time, attracting over 500 of the world’s science communicators … Continue reading Come to Middle Earth for PCST 2018

Let’s Communicate Science with Football

Today I watched the magnificent Tom Brady lead the Patriots to a win in the American Football Conference Finals over the Jaguars and gain yet another berth in a Super Bowl. It was a remarkable game that the Jaguars could easily have won – probably should have won – were it not for the Tom Factor. Behind throughout, the Patriots went into the final quarter … Continue reading Let’s Communicate Science with Football

Narrative and Video: untapped possibilities for science communication

The way we communicate or, rather, consume media has changed drastically in just the last few years. Online video on-demand is where things are at. However, even though consumption rates are through the roof, the amount of video available online is daunting. As is often the case for science communicators, it becomes a question of how to reach the target audience and get yourself seen/heard … Continue reading Narrative and Video: untapped possibilities for science communication

Time to Stand Up

Where to start? I’m 63. I have a title: the Stuart Professor of Science Communication. But what does it all mean? I started my professional life as a scientist, as wedded to the notion of a testable hypothesis as any human can be. Earlier, as a boy, I had been drawn to science by some of the 20th Century’s greatest popularisers of science: David Attenborough, … Continue reading Time to Stand Up