Narrative and Video: untapped possibilities for science communication

The way we communicate or, rather, consume media has changed drastically in just the last few years. Online video on-demand is where things are at. However, even though consumption rates are through the roof, the amount of video available online is daunting. As is often the case for science communicators, it becomes a question of how to reach the target audience and get yourself seen/heard … Continue reading Narrative and Video: untapped possibilities for science communication

Time to Stand Up

Where to start? Iā€™m 63. I have a title: the Stuart Professor of Science Communication. But what does it all mean? I started my professional life as a scientist, as wedded to the notion of a testable hypothesis as any human can be. Earlier, as a boy, I had been drawn to science by some of the 20th Centuryā€™s greatest popularisers of science: David Attenborough, … Continue reading Time to Stand Up