The premiere conference for science communicators is the biennial PCST Conference, which this year was held in Dunedin, New Zealand, from 3 – 6 April. The initials PCST stand for “Public Communication of Science and Technology.” Ironically, however, the public is typically excluded from the PCST Conference events, which are aimed at researchers and practitioners in the field of science communication. This time, we decided … Continue reading The Public Communication of Science and Technology
It takes a lot of confidence to call yourself a writer. I had published several books and won a handful of awards before I dared to put my occupation down as “writer” on any form. It was a seminal moment in my life, one that I remember well: the first time I let myself believe that I actually deserved to be called a writer. And … Continue reading Is Writing Becoming an Irrelevant form of Communication?
For my sins, I am the Chair of the Local Organising Committee for the PCST (Public Communication of Science and Technology) Conference, 2018. This is the largest and most significant international meeting of science communicators and it occurs every two years. From 3 – 6 April, it shall be held in New Zealand for the first time, attracting over 500 of the world’s science communicators … Continue reading Come to Middle Earth for PCST 2018
The way we communicate or, rather, consume media has changed drastically in just the last few years. Online video on-demand is where things are at. However, even though consumption rates are through the roof, the amount of video available online is daunting. As is often the case for science communicators, it becomes a question of how to reach the target audience and get yourself seen/heard … Continue reading Narrative and Video: untapped possibilities for science communication
Where to start? I’m 63. I have a title: the Stuart Professor of Science Communication. But what does it all mean? I started my professional life as a scientist, as wedded to the notion of a testable hypothesis as any human can be. Earlier, as a boy, I had been drawn to science by some of the 20th Century’s greatest popularisers of science: David Attenborough, … Continue reading Time to Stand Up